Count to Ten / Hold your Horses


From February 2010 to February 2012

The project Count to Ten / Hold your Horses sought to influence Palestinian Youth to react to stressful situations with tolerance rather than violence and foster more understanding and acceptance of the “other”.  

In cooperation with PYALARA (Palestinian Youth Association for Leadership And Rights Activation) a role-model hero and heroine that attract young people to reconsider modes of dealing with conflicts or intolerance were created and developed within a twenty-four-part series educational TV drama.

Moreover a story telling competition and workshops involving university students, schoolteachers and parents were held training them to foster non-violent coping techniques in Palestinian youths.

Funded by the European Commission in partnership with PYALARA


Our Projects

Institute of Modern Media (IMM)


The Media Arm of Al Quds university

The Institute of Modern Media (IMM) was founded in 1996 in order to promote the rights-based development of Palestinian society. It is both a registered non-profit organization and the media arm of Al-Quds University.

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